Gary Gonzalez is a Partner and Chief Financial Officer for Nu West. Gary began his career in the laundry business in 1979, with a local independent laundry. They were bought out in 1985 by a national laundry company. Gary was prompted to sales manager then was transferred to Los Angeles in 1988 to manage another of their acquisitions. In 1992 Gary gave in to his entrepreneurial spirit and returned to the Bay Area where he and Kathy joined his family's laundry business, Golden West. Golden West achieved wonderful growth the following eight years and expanded into the Sacramento market.

In 1999, after much discussion, Kathy and Gary decided to branch out on their own with their children. The new company was named Nu West whose focus is "legendary service" and concentrates on business in the Bay Area. Gary now oversees the finances for Nu West and helps to mentor his kids and other staff members as they continue to learn the ropes and grow in the industry. Gary enjoys spending time with his grandkids, golfing with his son, and photography.