Kristina started at Nu West working in the office and running the embroidery machines, growing the business from a single 4-head machine, to a 4-head and 6-head machine which now run non-stop. Kristina currently runs the Human Resources department for Nu West where she gets to use her passion for people and organization to keep the culture at Nu West one of family, loyalty and longevity. Through safety programs, employee appreciation events and organization - Kristina strives to make Nu West a second home for all of its team members. She also continues to oversee the Outfitters department and uses her years of in-the-field training to pair up each client with the apparel program that fits both their image and budget. She is talented when it comes to colors and logos, ad this is reflected in each successful branding program she has established for Nu West's clients. It is her ability to quickly assess both the stated and unstated needs of each client that keeps customers coming back to nu West year after year.